Developed trail

Storytelling

Stories help people see Proxima more clearly, understand what matters to us, and respond when something connects.

1

Stage 1 of 7

Purpose

We share Stories to deepen relationship, helping people understand Proxima, see what matters, and honoring the people whose stories we tell.

2

Stage 2 of 7

Message

Every Story has one clear idea and one natural invitation.

To choose that invitation, we consider:

What helps us choose the invitation?
What the Story is really about When the setting adds meaning

If it connects, what might someone want to do?

Invitation What it makes possible
Let us know it mattered This mattered to me.
Share a thought A question, reflection, or personal response
Ask to know more A natural next conversation
Stay connected Future Stories from Proxima
Take part Pray, attend, volunteer, register, or participate
Give Support Proxima financially
Ask for care or help Personal attention or support
Simply receive Let the Story stand on its own

More on this topic — One quiet invitation when another Story genuinely continues the subject.

3

Stage 3 of 7

People

We ask who this Story is especially relevant to now.

We consider Story preference, connection to the subject, expressed interest, and whether the Topic may matter.

Who is this Story most likely to matter to?

These signals help us decide who is most likely to care about the Story.

4

Stage 4 of 7

Delivery

We send the Story when it fits the people receiving it and we are ready for whatever response it may invite.

The right Story, for the right people, with a response we are prepared to honor.

5

Stage 5 of 7

Reaction

After the Story is shared, we listen in two different ways.

What people tell us shows what they are choosing.

What happens What we understand
Quiet acknowledgement The Story mattered
Personal reply They chose to engage directly
Explicit interest They want to know more
Stay-connected request They want future Stories
Participation They chose to take part
Gift They chose to give
Care or help request Personal attention is needed

How people engage helps us notice what may be becoming meaningful.

What happens What we learn
Meaningful read The Story held their attention
Completed read They stayed with the Story
Return visit They came back later
Related Story click They continued exploring the Topic

What someone tells us can call for a response.

What someone reads helps us notice what may matter over time.

6

Stage 6 of 7

Next Action

We respond according to what the person actually did.

The question is:

What does this response ask of us now?

Some responses simply need to be remembered. Some change what the person wants from us. Some call for personal attention. Others belong to another PROS trail.

What happened What happens next
Quiet acknowledgement Remember it
Personal reply Right person responds
Explicit interest Follow the interest path
Stay-connected request Update what they receive
Participation Hand off to the appropriate trail
Gift Hand off to Gift Acknowledgment
Care or help request Right person follows up
Passive engagement only Carry forward for learning

Personal requests get prompt follow-through from the right person.

When another trail owns the response, we hand the relationship forward rather than recreating it here.

A Task is used only when someone needs accountable human follow-through.

Story response paths from quiet acknowledgement through accountable handoff
Approved Trail Guide illustration supporting the live Next Action content.
7

Stage 7 of 7

Learn

We watch: what people read • what they finish • what they return to • which Topics connect • what people tell us

When the same kinds of Stories keep mattering to someone, it can help us understand what they care about and make future communication more relevant.

Relational Takeaway

Stories help people see Proxima more clearly, understand what matters to us, and respond when something connects.